In a sector as specialised as audio equipment and its derivatives, it is essential to combine ergonomics, reliability and identity.
Although the audio equipment industry is relatively young - we're talking about a genesis in the 1930s - it is already very full of history and striking morphologies. The field of audio does not escape the usual dichotomy: one foot in the past and the other looking to the future.
This is both a strength and a handicap, and the designer must constantly juggle the need to be as innovative as possible, while ensuring that the user is not confused by his or her habits. As far as musical instruments are concerned, it is very difficult to criticise these habits, since they are physically present, particularly in the 'fingerings' of the instrumentalists.
It is therefore obvious that a search for 'innovative' design cannot be carried out by turning users' practices upside down just for the sake of breaking habits. However, in some cases this is to be considered, and the door is never completely closed on the subject.
While it is often a matter of dressing up a set of electronic devices, audio equipment design can be much more: a strong and recognisable identity that brings more pleasure and reliability to the user. To make this even more effective, we can assist you from the very beginning of your project.
The choice of specialising in audio equipment rather than furniture or IOTs came naturally following decades of musical practice. The passion for equipment, the systematic analysis of each of these objects, the desire to make a contribution that is intended to be enlightened on the subject, all of this infuses what we offer. Methods derived from architecture make it possible to combine realism in the approach with a strong identity in the execution.